Meet Reid Lortz: Driving Growth and Relationships at Merraine Group

At Merraine Group, growth isn’t just about entering new markets—it’s about building meaningful relationships that last. That philosophy is exactly what Reid Lortz, our new VP of New Markets, brings to the table.

Reid’s career path spans multiple industries, but one theme has remained constant: a people-first business.

From his early days in wholesale apparel to leading within Robert Half’s specialized financial services division, Reid developed a reputation for connecting with clients across industries. At Robert Half, he worked in a highly niche environment focused on compliance roles within major financial hubs like Chicago, New York, and London.

It was also where he first connected with Jeremy Sanchez — now the Head of Growth at Merraine. 

After five years at Robert Half, Reid stepped into a smaller, entrepreneurial environment in the nutraceutical space, gaining hands-on experience across:

This shift gave him a broader business lens—something he now brings into his role at Merraine.

Reid’s move to Merraine wasn’t just about opportunity — it was about alignment.

After years of staying in touch with Jeremy, conversations around collaboration turned into action as Merraine expanded through acquisition. For Reid, the decision came down to three things:

“It’s a team that works hard but also enjoys what they’re doing—and that stood out immediately.”

Reid’s approach to business development is simple but powerful:

Don’t just fill roles. Build relationships.

Throughout his career, he’s emphasized:

“We were never order takers—we were relationship developers.”

That mindset is central to how Reid plans to grow Merraine’s presence.

As VP of New Markets, Reid is focused on strategic expansion across key regions:

Working closely with Jeremy and the broader Merraine team, Reid will help drive both market expansion and deeper client relationships.

Reid’s arrival signals more than just growth—it signals intention.

At Merraine Group, the future isn’t just about scaling—it’s about scaling the right way. And with Reid leading new market development, that future is built on connection, trust, and long-term partnerships.