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Position Filled
Permanent
On-Site

Digital Marketing Manager

Recruiter: William Hochman

New York, NY

Job ID
1001WH
Industry

Jewish Non profit

Specialty

Marketing & Communications

Experience level

Senior

OVERVIEW

The Digital Marketing Manager is responsible for creating and implementing data-driven digital marketing strategies across various channels, managing social media, optimizing SEO/SEM, overseeing email campaigns, and collaborating with internal and external teams to drive investor engagement and achieve business goals.

QUALIFICATIONS

Required:
  • 3+ years of hands-on experience with Salesforce Marketing Cloud (SFMC).
  • 3–5 years of experience in digital marketing campaigns, social media, website management, and email communications.
  • Proficiency in Google Analytics, SEO, and newsletter platforms/tools.
  • Knowledge of audience segmentation, positioning, branding, and direct marketing.
  • Strong communication, collaboration, and planning skills.
  • Degree in Marketing, Media, Digital Marketing, or related field (or comparable experience).
Recommended:
  • Experience with HTML and WordPress.
  • Salesforce Marketing Cloud Certification.
  • Knowledge of Jewish culture, Israel’s history, and customs.

KEY RESPONSIBILITIES

  • Develop and execute innovative digital marketing strategies aligned with company goals.
  • Utilize A/B testing and audience segmentation for digital communications.
  • Oversee social media management, collaborating with agencies to increase brand engagement.
  • Optimize SEO and SEM strategies to improve search rankings and advertising ROI.
  • Manage content marketing strategies in collaboration with a Creative Copywriter.
  • Design and analyze email marketing campaigns to nurture leads and drive conversions.
  • Use analytics tools to track and report on digital campaign performance.
  • Serve as the primary liaison for technical challenges related to marketing platforms.
  • Lead website product launches and upgrades, ensuring collaboration with IT and Legal teams.
  • Collaborate with internal teams to enhance newsletter offerings and explore new growth areas.
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