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Permanent
Hybrid
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OVERVIEW
This is an opportunity for a performance-oriented B2B SaaS marketer to own the campaigns, content, and acquisition programs that drive growth for a rapidly expanding healthcare technology organization. The Demand Generation Manager will combine strategic campaign planning with hands-on content development across paid, lifecycle, webinars, email, SEO, and other channels. The ideal candidate is a strong marketer and writer who understands the full funnel, uses AI to increase speed and scale, and is motivated by measurable results including lead generation, conversion, pipeline, and revenue.
QUALIFICATIONS
- 5–8 years of experience in B2B SaaS marketing, preferably within healthcare technology, EHR/EMR, clinical software, or another regulated industry.
- Demonstrated success executing conversion-focused campaigns and full-funnel demand generation programs.
- Strong writing and content-development skills, with the ability to adapt messaging across multiple formats and channels.
- Experience developing landing pages, email sequences, webinar funnels, paid advertising, and promotional campaigns.
- Strong understanding of funnel metrics, attribution, conversion optimization, and marketing experimentation.
- Ability to interview clinicians, product experts, sales professionals, and other stakeholders to develop relevant and differentiated messaging.
- Ability to work within established strategic direction while independently executing campaigns at a fast pace.
- Strong organizational skills and the ability to manage multiple campaigns, content formats, and deadlines simultaneously.
Key Competencies & Attributes
- Demand generation and full-funnel marketing expertise
- Strong writing and editorial judgment
- Strategic thinking combined with hands-on execution
- Data-driven approach to optimization
- AI fluency and willingness to continuously adopt new tools
- Audience empathy and ability to translate complex concepts into clear messaging
- Strong project and campaign management
- Cross-functional collaboration
- Speed, adaptability, and accountability
- Focus on measurable business outcomes
Preferred Qualifications
- Experience using AI to develop visual, video, and other marketing assets.
- Experience building and editing email campaigns and workflows in HubSpot or a similar marketing automation platform.
- Familiarity with Claude Code or other AI-assisted development tools.
- Experience working with video production and editing partners.
- Experience marketing healthcare technology, clinical software, or other products involving complex or regulated buyer environments.
KEY RESPONSIBILITIES
Key Responsibilities
Campaign & Demand Generation
- Develop and execute 2–4 major demand generation campaigns per quarter, creating coordinated programs across landing pages, email nurture, webinars, paid advertising, and promotional assets.
- Develop competitive displacement campaigns that clearly differentiate the organization and address prospects considering alternative solutions.
- Translate positioning and campaign themes into compelling, conversion-focused messaging tailored to audience segments, specialties, and buyer stages.
- Audit and optimize evergreen campaigns and workflows, identifying gaps, eliminating underperforming programs, and improving automation.
- Support partner and co-marketing campaigns in collaboration with the Partnerships team.
- Lead content and promotional strategy for major seasonal acquisition initiatives.
AI-Assisted Content Development
- Own the content pipeline supporting acquisition across multiple channels and stages of the funnel.
- Develop AI-enabled workflows that increase the volume and efficiency of content production without compromising quality.
- Review and refine AI-generated content for accuracy, brand alignment, clarity, and audience relevance.
- Maintain a content calendar across formats, audience segments, and funnel stages.
- Produce and manage content including SEO/GEO pages, blogs, landing pages, lead magnets, webinars, lifecycle emails, newsletters, social content, advertising, video scripts, and sales enablement materials.
- Develop and manage A/B variants across key formats and channels.
Cross-Functional Collaboration
- Partner with Product Marketing to translate product and feature narratives into accurate, benefit-focused messaging.
- Collaborate with Sales and Business Development to address customer objections and reinforce competitive positioning.
- Work with Revenue Operations to track campaign performance and incorporate insights into future messaging and strategy.
- Maintain consistency in messaging, calls to action, and narrative across the customer journey.
Performance & Optimization
- Own campaign performance from lead generation through trial starts, meetings, pipeline, and revenue contribution.
- Monitor landing page, email, nurture, and campaign performance and use results to inform future programs.
- Conduct A/B testing across copy, creative, and offers and use findings to improve conversion.
- Identify funnel bottlenecks and recommend actionable improvements based on data and customer behavior.
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