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Permanent

On-Site

Travel

Director of Sales & Marketing eCommerce & B2B Sales

Recruiter: Bill Cebak

Fort Lauderdale, FL

Job ID

6073

Industry

Dermatology

Specialty

Cosmeceutical

Experience level

Leadership

Salary range:

$70,000 - $100,000

JOB BENEFITS

Competitive salary with performance-based bonuses.

Company-matching 401(k).

Health benefits allowance.

Professional development and career growth opportunities.

Collaborative work environment.

Access to exclusive industry events and trade shows.

COMPANY DESCRIPTION

The employer is a leading online retailer and distributor specializing in high-quality beauty products, operating on platforms such as Shopify, BigCommerce, Amazon, Walmart, eBay, and Shein. The company combines direct-to-consumer (D2C) online sales with traditional B2B distribution channels, leveraging trade shows and retail partnerships to expand its market presence.

OVERVIEW

The Director of Sales & Marketing for eCommerce & B2B Sales will drive revenue growth across eCommerce platforms and B2B distribution channels. This leadership role involves developing strategies to optimize customer acquisition, retention, and brand presence while managing digital marketing and traditional sales channels.

QUALIFICATIONS

Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).

Minimum of 5 years in sales leadership with a proven growth track record in eCommerce and B2B channels.

Strong negotiation, communication, and interpersonal skills.

Expertise in multi-channel sales and digital marketing, including platforms like Shopify, Amazon, and Walmart.

Data-driven mindset and experience with analytics tools.

Ability to meet growth targets in a fast-paced, entrepreneurial environment.

Identify and pursue new revenue streams for both eCommerce and B2B sales channels, including international expansion, strategic partnerships, and product diversification.

Implement Sales & Marketing plan in conjunction with operations and customer service teams to ensure seamless integration and execution of revenue goals.

Monitor industry trends and competitor activity to stay ahead of market demands and adapt sales strategies accordingly.

Develop and execute a comprehensive B2B sales strategy to expand the traditional distribution network.

Build and maintain strong relationships with wholesale partners, retailers, and distributors to drive sales and increase market penetration.

Lead sales efforts at trade shows, representing the brand, fostering new relationships, and expanding the distribution reach.

Negotiate terms, pricing, and contracts with new and existing distributors to ensure mutually beneficial partnerships.

Coordinate with the operations team to ensure seamless fulfillment and delivery for B2B customers, managing both online and offline inventory effectively.

Develop and maintain a pipeline of potential business customers and execute strategies to convert leads into long-term distribution partners.

Develop and execute revenue growth strategies for the eCommerce business across platforms including Shopify, BigCommerce, Amazon, Walmart, eBay, and Shein.

Formulate and implement hands-on digital marketing strategies: SEO, SEM including Google & Bing Ads, social media campaigns on platforms such as Instagram, Facebook, YouTube, TikTok, and Pinterest.

Optimize online sales channels by analyzing data, consumer behavior, and market trends to identify growth opportunities and implement targeted campaigns; adjusting strategies based on data insights to continuously improve results and ensure sales targets are met.

Lead customer retention strategies, including loyalty programs, email marketing, and post-purchase follow-ups.